THE MIDDLE EAST’S FIRST SWIMWEAR, RESORTWEAR, LOUNGEWEAR, ACTIVEWEAR AND ACCESSORIES b2b TRADE SHOW
October 11 - 13, 2025
The Agenda, Dubai Media City, UAE
A curated trade show experience bringing together international and local brands with retailers from the Middle East and beyond.
SAND will be the first trade show of its kind in the region, featuring a curated selection of premium brands from around the world. Many of these brands will be showcasing their collections in the Middle East for the first time, offering retailers a unique opportunity to expand their offerings. The event will invite a diverse group of buyers, including major retailers, smaller businesses, resorts, and online shops from across the region.
Join Us as an exhibitor
Join the Middle East’s first B2B swimwear, resortwear, loungewear, activewear, and accessories trade show. Showcase your brand in one of the world’s fastest-growing economies.
Upcoming Trade Show
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Dubai
October 11-13, 2025
A place to discover, connect, and engage.
