A curated trade show experience bringing together international and local brands with retailers from the Middle East and beyond.
SAND is the only trade show of its kind in the region, featuring a curated selection of premium brands from around the world. Many of these brands will be showcasing their collections in the Middle East for the first time, offering retailers a unique opportunity to expand their offerings. The event attracts a diverse group of buyers, including major retailers, smaller businesses, resorts, and online shops from across the region.
Join Us as an exhibitor
Join the Middle Easts' only B2B resortwear trade show. Showcase your brand in one of the world's fastest-growing economies.
Upcoming Trade Show
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Dubai
June 9-11, 2026
A place to discover, connect, and engage.
Exhibitor bookings are now open.
