SAND is more than just a trade show – it’s a networking platform designed to connect brands and retailers in am immersive environment. Our curated selection of brands spans swimwear, resortwear, loungewear, activewear, and accessories. With year-round sunshine, the categories at SAND are always in demand. Our goal is to help brands and retailers grow in one of the world’s most dynamic markets.

Dubai is becoming an epicentre of fashion, offering a wide range of retail opportunities, from resorts and malls to department stores, online shops, and independent boutiques. The city’s growth shows no signs of slowing down, as it continues to solidify its position as a global destination for both tourists and residents. As an international business hub, Dubai attracts affluent buyers, retailers, designers, and investors from around the world, creating the perfect environment for our trade show to unite brands and retailers globally.