APOELLA

APOELLA

Founded in 2014 by Christina Plakopita, APOELLA began as a series of curated beach concept stores in Greece’s most exclusive destinations, introducing a new vision of resort living. Today, the brand has evolved into a luxury fashion label that embodies the effortless elegance of the Mediterranean.

Designed and made in Greece, APOELLA collections capture the spirit of summers by the Aegean, flowing silhouettes, natural textures, and timeless pieces created for sun-soaked days and balmy nights. Rooted in Greek heritage yet globally relevant, the brand speaks to the modern traveler seeking chic, versatile resort wear with a refined sense of ease.

APOELLA is more than clothing. It is the essence of contemporary Mediterranean luxury, where simplicity meets sophistication, and every piece carries the freedom of the sea and the light of Greece.