THE MIDDLE EAST’S FIRST SWIMWEAR, RESORTWEAR, LOUNGEWEAR, ACTIVEWEAR AND ACCESSORIES b2b TRADE SHOW

October 11 - 13, 2025

The Agenda, Dubai Media City, UAE

OPENING HOURS

October 11: 9:30 AM - 6:00 PM
October 12: 9:30 AM - 6:00 PM
October 13: 9:30 AM - 3:00 PM
attend
Exhibit

A curated trade show experience bringing together international and local brands with retailers from the Middle East and beyond.

SAND will be the first trade show of its kind in the region, featuring a curated selection of premium brands from around the world. Many of these brands will be showcasing their collections in the Middle East for the first time, offering retailers a unique opportunity to expand their offerings. The event will invite a diverse group of buyers, including major retailers, smaller businesses, resorts, and online shops from across the region.

About Us

Join Us as an exhibitor

Join the Middle East’s first B2B swimwear, resortwear, loungewear, activewear, and accessories trade show. Showcase your brand in one of the world’s fastest-growing economies.

Get in touch

Upcoming Trade Show

  • SAND-Dxb-2025

    Dubai

    October 11-13, 2025

    A place to discover, connect, and engage.

    more info

brands

CONNECT WITH US

Siyu is mediterranean, curious and magnetic. A Spanish slow fashion brand known for its original prints, vibrant colors, and playful patterns in its women’s pret-à-porter and swimwear collections. @siyuline will be showcasing at SAND Du
@le.daf_ is an Italian brand known for its handmade women’s bags that combine vintage charm with Mediterranean and global influences, founded by designer Fernando Pezzuto in Lecce in 1999. The brand uses diverse materials like velvet, raffia,
Inspired by the island’s spirit of divine femininity, @aanoukisswimwear creates glamorous, empowering pieces from high-quality fabrics designed to make you feel unique, confident, and radiant. AANOUKIS is a Bali-based luxury swimwear and resort
For boutiques, hotels & resorts, beach clubs, department stores, and e-commerce platforms — SS26 is waiting for you in Dubai 🌴. Get your free buyer pass online! #linkinbio
@las_surenas_ founded by three friends, three rebellious hearts, and one vision: to dress women with strength, beauty, and freedom. From Argentina and Uruguay, the brand combines classic, timeless designs with bold, original prints and focuses o
Create Your Own Love Story in @shellbellecouture! For precious moments, every piece of Lingerie, Nightwear & Resort is designed with couture precision in England. Specialising in finest Silk & French Lace Lingerie, Nightwear & Resort. We
Butter yellow stole the spotlight this summer 🌞🧈 Many of our exhibitors embraced the trend, and here’s a peek at their stunning looks. Want to know what’s next for SS26? Join us at SAND Trade Show Dubai, Oct 11–13, 2025. 🎟 Get y
Manuela Girone and Francesco Di Tommaso, wife and husband are the founders and creative force behind @mela_jewelry Handmade in Southern Italy by the duo in person, the highest quality raw organic materials such as pearls, gemstones, and silk are use